Category: Assignments


Positive Online Image.

Anything you post on the Internet that is inappropriate or gives you a negative image is out there for LIFE. All it takes is for one person to see it, respond to it, or copy and paste it and that thing you posted when you were angry, or upset, or when you just were thinking straight is now out their for the world to see and sorry to tell you but chances of someone not noticing it are really slim. So when you are on a social networking site or on any site on the internet think hard and long about what you display, post, like, or comment on because it could be the reason why you’re not getting that interview to the job you applied for.

Of course it’s not always easy to screen everything you put out online but there are some good ways to help you so you don’t make that mistake of doing harm to your online image. The internet has spread and everyone is using it now that Wi-Fi and high-speed are convenient and affordable options. Social networking sites are growing just as fast and now employers aren’t just relying on your cover letter, resume, and references they are looking at your online image to get a sense of who you really are outside the professional setting.

To help you maintain a professional image online there are many tips and hints so that you can rest easy when your next potential future employer decides to “Google” your name. A statistic from JobVite.com says that 69% of Americans are actively seeking work so if an employer has a choice between you and others applying for the job and they have a professional online image and you don’t then guess what, your competition probably just swayed the employer in their direction.

Things that cause a negative online image are; profanity, bad spelling/grammar, illegal drugs, alcohol, sexual, and religious. Stay away from posting, liking or even commenting on any of these things because if it can be linked back to you then you’ve just jeopardize your online image.

Some tips for having a positive online image are; displaying your contact information, avoiding the things I’ve listed above, having things that show character, qualifications, creativity, communication skills, good references and awards, and of course never ever have anything negative about your past, current or future employers, co-workers, or the business. Having this will make an employer doubt whether to give you a chance because they don’t want themselves, or their business represented poorly over social media / the internet.

The things I’m going to do to clean up my online image are; by deleting or removing  any photos, content and links that could work against you in the employer’s eyes. before I begin my job search, by being selective about who I have as friends, and by not mentioning my job search on any social media site. Even though once you post something online it’s out there forever you should still go through your profiles with a fine tooth comb to make sure inappropriate things are hidden or removed / not linked to your name. This is the first step in making your profile presentable so it’s important. Next I would go through my friends list because others can see my friends when they search me. I would  make sure to remove  any of them if they could damage my image by posting inappropriate content or images of me or of anything that it won’t be linked to my name or my profile and so when my employer looks up my name their will be nothing that I don’t want them to see. Lastly I will refrain from advertising that I’m looking for a new job because my current employer might fire me or a potential employer might assume that if you search for a new job on your current company’s time, why wouldn’t you do so on theirs?

Your online image should highlight your name and what you’ve got to bring to the table. If you have a positive online image then you could be one step ahead of the other people applying for the same job because they might not be so cautious. Using social media appropriately can help you get your name out there and not affect our reputation. For a list of other ideas on how to make your profiles professional ones click this link -> Online Positive Images.

 

Latest Social Media Trends.

Social Media is always evolving and an important part for business that are involved with social media is to keep up to date with the latest trends. It is in a businesses best interest to be as updated as possible because consumers want the absolute best products, services, and quality that are offered and if your business doesn’t have that then they will go to the business that does, and then your out a consumer and the profits from that consumer. In my opinion if a business is well equipped and involved in the latest trends it tells me that they are ambitious because they are looking to improve and that they are organized and prepared and that is an image as a business that you want to have. Some of the top sites with the latest trends on social media are Mashable, TechCrunch, and Social Media Explorer.  I’m going to share a story from each site about social media and discuss its importance and relevance to the business world.

Let’s start with Mashable. The headline is, “Facebook Testing New Timeline Format With Single Column of Posts” by Anita Lee. This story is about Facebook changing their format style yet again. This new format changes the design for profile pages that places all posts in a single column on the left, while activity updates, friends, places, apps and other sections are on the right. It was updated to try to make the TimeLine format easier to understand for users. When it first came out many were confused on how to use it.  Facebook is starting to test this new design with a small numbers of users first to see how the feedback differs. This is important for businesses to know because they should know how to properly use the TimeLine. If the business is as confused as the users are on how to use it then it doesn’t look like they are professional or informed which looks bad for the business. This new updated version of Facebook might make it easier for business to use their Facebook profile more effectively.

Another story this time from TechCrunch is “California Threatening Developers With $2,500 Fine Per Download For Privacy Violations” by Gregory Ferenstein. It’s about the California Attorney General  threatening app developers with fines for non-compliance with privacy notification laws. The purpose of this is was for the companies to post a privacy policy within their app that informs users of what personally identifiable information is being collected from them and what they are doing with it.  If the companies fail to do this they are vulnerable to huge fines that could potentially bankrupt a small country–$2,500 per download. It’s not probable that the states would be able to collect all money from maximum fines but for example if Angry Birds violated the privacy rules, the fines collected would pay off most the debt accumulated by the United States over the last 2 years (roughly $2.5 trillion, resulting from 1 billion downloads). This is important for businesses because if you have an app related to your business (which is not such a bad idea because like I said keeping up to date with the newest technology gives your business the advantage) you need to make sure you follow the rules regarding the privacy policy because the last thing you want is bad publicity and to go bankrupt. This impacts the world of business using social media because if it forcing them to follow guidelines that are of importance to the users. Users should know how their personal information is being distributed or used, especially by the apps they download.

The last story is from Social Media Explorer. The story is called, “Becoming A Social Business Isn’t Just For Social Media” by Ilana Rabinowitz. This story is about how social media has changed how quickly we expect responses from people and our expectations of shared knowledge. The new openness has affected the way businesses need to operate. Corporate culture is more interesting to investors and consumers these days. Corporate culture that relates to the principles and ideas of social media will do better in business. To have corporate culture like social media your business must; behave like a community, not a hierarchy, management doesn’t “broadcast” directives but is open and listens to employees, communications aren’t codified, rigid and ritualistic but flexible and spontaneous, innovation is a highly valued quality, information is open, the company does not rely on controls and procedures to guide decision-making, but on collaboration. This type of corporate culture is about the bosses in the  business behaving more like a community  of managers and the employees are the customers. This relates to how social media is used in business. It’s not just a great way to keep your business up to date but it’s culture can be translated to a business environment where they have more of a community than a hierarchy. I think that employees would positively respond to this type of business because it is more friendly and open.

The latest trends for social media impact the business world in a big way because it affects the value of a business, the way they operate, and how they can be used properly to show consumers that you have the latest trends and you understand how to use them.

A Variety of Social Media.

Social Media is an excellent and updated way for business to promote their name and product/service, to inform their customers and get feedback through “likes”, comments, posts, etc., and to communicate to a bigger percentage of the population. Some of the most important people and business use social media as a tool in their success. For example: Barrack Obama uses Twitter. It’s like he continually voice his thoughts and ideas to a huge audience and win their votes no matter the time.

A few of the more popular sites are Twitter, Facebook, YouTube, and Blogs, but they are not the only ones out there. There is quite a different variety of social media sites that are used and each one has its own unique features. So if you’re not using a social media site now get involved and sign up to see what you’re missing out on.  Just go to Google type in a social media site and click the home page to find out how to sign up. It’s that easy! Pinterest, StumbleUpon are a couple of the other social media sites and those are the ones I’m going to talk about today.

Pinterest is a new way to catalogue all your favourite pictures and ideas to make them easier to organize and see. It is a virtual online pin board where you can browse for pictures and ideas and “pin” them to different boards you’ve created. You have the option of just “like” ing them as well as commenting.  A “pin board” is slimy a grouping of posts related to a topic. For example: Gardening Tips or Recipes. You can browse pin boards that others have created and get inspired. People have used pin boards to organize ideas for weddings, gardens, recipes, decorating ideas, and a variety of other topics. This would be a great tool for a business because you can posts photos or any type of information on the product and/or services you have to offer and customer/consumers can “like” it and give you feedback through comments. This will work as a sort of performance evaluation of your business and offer a chance to improve and grow as a business. You can organize your products into different pin boards so it is easy to access and find certain ones they are looking for. Lots of people are using Pinterest so your expanding in advertising your business because you post it and then anyone else can repin it to their board, and this is a continual process so it is a really good idea to get your business well known. You also gain a better advantage over the businesses who aren’t using the site. An example of a business using Pinterest is Victoria’s Secret. Here is the link to Pinterest http://http://pinterest.com/ and here is a link to a video on YouTube to show you a brief tutorial of how to use Pinterest for business http://http://www.youtube.com/watch?v=gJwyWd6GQ40&feature=related

StumbleUpon is a website where you tell them your interests of what you are looking for and they generate a bunch of websites, videos, and photos posted on the Internet realted to that topic. As you look through the suggestions you can “like/dislike” the reccomendations they have provided you.  This is a free way for business to get connected with their audiences. I believe this site isn’t as effective as the other sites because it is less known and I’m not familiar with all the tools but has it unique traits that make it sucessful. To be a business and use StumbleUpon the right way you haft to personiliaze your page with a picture, and general information to give people a better understanding of what your business is. If you join communities realted to your business products/services to ensure traffic to your website is visited frequently. Continously “stumbling” can provide you with a high ranking within the communities that you’ve joined. When consumers/customers share your website with friends your business is being advertised for you by your customers. This is an effective feature of the website and an easy way to generate traffic to your business website and to advertise. Here is the link to the website to join http://http://www.stumbleupon.com/

As a business today or for a business in the future it is important to use social media website to promote yourself, your mission, and your business to the next generation of socitey who use social media everyday in their lives. If you aren’t connected with one then your losing out on free advertising, consumers feedback, and customers in general. So get connected and update your online business frequnetly to be successful.

La Senza on Facebook.

Facebook is the number one social media site for 2012. Facebook reported on September 14th that they had reached 1 billion users. If your a business that is a huge oppurtunity to connect with consumers, advertise your products, give updates, and be successful. La Senza is the company I chose to do this week’s blogging assignment about. La Senza is apart of the clothing industry but it offers lingere, bras, under garments, fragrances, lotions, and lip balms.

La Senza’s Facebook page has content like contensts, photos of behind the scenes photo shoots, exclusive upcoming products, and disconut deals on their products. For example; the had a Beyond Sexy contest where all you have to do is visit their page click the contest link and enter in contact information to win La Senza gift carrds. To promote this contest even further after your done entering in your information you have the option to reccomend the contest to a friend. This better promotes the contest, attracts more people to their Facebook page, and gets their company name better known.

Engaging with the consumers of your product is a big part of being successful. La Senza engages with their audience on their Facebook page through contest, asking their consumers quesitons and letting them comment to voice their opinion and by giving their consumers updates on their upcoming products. Contests attract consumers to the Facebook page and advertises their company brand. Asking for feedback lets the consumers have a say on problems, ideas, things they like about the company, what products they do or do not like, etc. This is important because people like to havbe their own opinion and they want to be heard. Feedback is  a good thing because it lets you better your ideas, and for business give the consumer more of what they want. Also by posting photos on their page about upcoming products benefits them because consumers will revist their page to see the next best thing and if they like it they’ll haft to have it. It’s a good way of advertising your new products and get people intersted before it’s even on the market.

La Senza uses beauty as the theme of their page. They also use the word sexy to promoter their products. They use photos of beautiful models wearing their products to attract consumers. This is improtant because women like to feel good about themselves, and they like to look good or feel sexy. So by uses the terms sexy and beautiful to promote your products gets womens attention because that’s what they want to be – so they’ll buy the product that lets them be that.  It’s a good gift idea for men who are unure what to buy their significant others.

La Senza overall uses their Facebook page very well. They promote their products, advertise to an audience of 1 billlion people, and get give the consumer a voice by letting them comment or like the posts on their page. These are very good ways to successfully get your business name out there, then attract consumers with photos, contests and posts about your products and keep them revisting your page wanting more and more.

AVON on Twitter.

So I am new to Twitter. I didn’t want an account, and I didn’t need one because I already am signed up for the ever-so-popular Facebook. I didn’t see a reason to join the ranks of Tweeters because I barley use my Facebook and I knew that I wouldn’t use Twitter. I used to think that it was just another site where people can ramble on, and on, and on, about their life and I thought to myself – why do i care? Now i see Twitter through a different perspective. I see it as a great tool for businesses to advertise their products and services, to connect with their customers and get feedback, and let’s face it businesses have to stay with the times to be successsful. This week’s assignment was to find a buisness that is using Twitter and talk about how their using there account so I chose Avon because I buy from them frequently and I wanted to use this as an oppurtunity to find out more about the company.

Avon’s Twitter account is frequently updated and they stay active with their Tweets. There Tweets mainly focus on their new and exsisting products, their new representattives, their ambassadors, beauty tips, and fashion. Basically there talk about everything they are involved from makeup to clothing.

They engage their audience by posting things of interest like the Emmy’s, but they post about things that are related to their product. So for an example they posted about the host and how she was turning heads. They are also engaging with their audiences beacuse they have a sidebar that shows recently posted photos. Some of the photos are of their products

In my opion they use there account well because they post information about their products keeping customers up to date and informed of upcoming products. It easy to access their Twitter account for information because you can do it online from anywhere instead of trying to get their magazines or trying to contact the closest representative.

Overall Avon along with many other business are using Twitter sucessfully to promote their products, and satifsfy the majority of their customers who use Twitter and other social media sites. Here’s the link to the Avon Twitter page below.

https://twitter.com/AvonInsider

Google Blog

I chose to do my research on the Google blog. Since Google is an online business they should stay connected and up to date with their technology and the way they communicate with their users. The posts mainly consists of new product updates. However, they also blog about how they are connecting with other internet services, such as youtube, as well as Android. They anounces events they are involved with like The Big Tent Event in New York, where the Cirque de Soleil is performing. There is also posts about their exisisting products – mostly about Google maps one of their popular features.

In my opion they are using their blog very well because they are updating it frequently and posting about topics that interest their users. They talk about their new and existing products so if someone is looking for the newest update they can check out the blog or if they have a question about exisisting products they can also refer to the blog. It’s not all strictly about their products though. I read a post and watched a video on their blog about the U.S. election. They post things that are of great interest to people to attract more followers. More followers will create better advetrtising oppurtunity because more people will see their posts about their new products and features. Their posts are engaging because they have videos and photos to go along with almost every post and they blog about events that people can take part in like Google Science Fair, which by the way is already past so if your thinking about competiting – good luck next year.

Overall their blog is very engaging with the videos and photos and the different events they are involved with. Their posts are informative, relevant to their features and website, and are of hot topics that people are interested in. There is always new information because they have posts sometimes everyday. All the posts I have read have attracted me to read the next one and the next one so they have succeed in making a successful company blog that people will read and cotinune to keep revisitng the blog and reading.

Here’s the link to the blog:

http://googleblog.blogspot.ca/

My knowledge on Social Media.

                  Social Media is a big part of not only the business world but, also everyday life. It affects how people communicate, advertise, work, and live. I am apart of the younger generation where i learnt about technology and social media since I was little. Some people of the older generations are foreign about social media.

I know that social media is a great way for businesses to advertise their products or services because most people are spending their time on the internet and see the advertisements.  I think it’s also a great way to keep in touch with people you might not see on a regular basis, or can get ahold of other than through social media (cause you know they are always on their phones using social media). I feel that social media has many pros like keeping in touch and many cons like people spending every waking moment on their phones, computers, IPads, etc.  I hope to further my knowledge on social media sites that I’m not already familiar with.

Social Media is an advancing field and if your a business you’ve got to be involved with it because your customers are and expect it of you. I think Social Media is good for advertising and various other things but you won’t find me addicted to it like so many others. I still like old fashioned ways like talking on the phone or face – to -face interactions as opposed to Social Media.

Julianne Chambers

Social Media Blog

...Chantel Johnston

from where i'm standing

Look at her blog. It's just so big. And out there.

I like big blogs and I cannot lie.

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