Social Media is always evolving and an important part for business that are involved with social media is to keep up to date with the latest trends. It is in a businesses best interest to be as updated as possible because consumers want the absolute best products, services, and quality that are offered and if your business doesn’t have that then they will go to the business that does, and then your out a consumer and the profits from that consumer. In my opinion if a business is well equipped and involved in the latest trends it tells me that they are ambitious because they are looking to improve and that they are organized and prepared and that is an image as a business that you want to have. Some of the top sites with the latest trends on social media are Mashable, TechCrunch, and Social Media Explorer. I’m going to share a story from each site about social media and discuss its importance and relevance to the business world.
Let’s start with Mashable. The headline is, “Facebook Testing New Timeline Format With Single Column of Posts” by Anita Lee. This story is about Facebook changing their format style yet again. This new format changes the design for profile pages that places all posts in a single column on the left, while activity updates, friends, places, apps and other sections are on the right. It was updated to try to make the TimeLine format easier to understand for users. When it first came out many were confused on how to use it. Facebook is starting to test this new design with a small numbers of users first to see how the feedback differs. This is important for businesses to know because they should know how to properly use the TimeLine. If the business is as confused as the users are on how to use it then it doesn’t look like they are professional or informed which looks bad for the business. This new updated version of Facebook might make it easier for business to use their Facebook profile more effectively.
The last story is from Social Media Explorer. The story is called, “Becoming A Social Business Isn’t Just For Social Media” by Ilana Rabinowitz. This story is about how social media has changed how quickly we expect responses from people and our expectations of shared knowledge. The new openness has affected the way businesses need to operate. Corporate culture is more interesting to investors and consumers these days. Corporate culture that relates to the principles and ideas of social media will do better in business. To have corporate culture like social media your business must; behave like a community, not a hierarchy, management doesn’t “broadcast” directives but is open and listens to employees, communications aren’t codified, rigid and ritualistic but flexible and spontaneous, innovation is a highly valued quality, information is open, the company does not rely on controls and procedures to guide decision-making, but on collaboration. This type of corporate culture is about the bosses in the business behaving more like a community of managers and the employees are the customers. This relates to how social media is used in business. It’s not just a great way to keep your business up to date but it’s culture can be translated to a business environment where they have more of a community than a hierarchy. I think that employees would positively respond to this type of business because it is more friendly and open.
The latest trends for social media impact the business world in a big way because it affects the value of a business, the way they operate, and how they can be used properly to show consumers that you have the latest trends and you understand how to use them.